In this session we will hear about the macro factors weighing on consumers’ spending power, opposing Wall Street and Main Street expectations, looking at demand destruction and demand deferral, the non-cyclical ad growth segments (CTV, Retail Media), and other challenges and opportunities (spin-out of Google’s Network business, avoiding the ad-tech tax, ad signal loss etc.), to provide a view on ad growth in 2023. We’ll find out whether the future of the media industry is less dependent on advertising, and whether advertisers will be less dependent on media to build their businesses.