The word “podcast” was first coined by news brands 20 years ago. Today, more than 19 million are listening to podcasts in the UK. That’s a huge audience of engaged fans. News publishers are among some of the leading podcasts in the country, with an explosion of podcast content from news and current affairs to investigations, sport and culture. Publishers’ podcasting pedigree runs deep and, combined with consumers’ trust in news brands and their ability to engage new audiences in innovative ways, there’s plenty that makes news brand podcasts stand out. There is something for every taste, covered by journalists from every beat. From serious long-form investigations and heartfelt series on important issues, right through to humorous looks into celebrity eating habits and heated debates on the latest sporting action. Podcasts are becoming a gateway for journalism, bringing in a new, attentive, and often younger audiences. This session will hear from some of news brands’ leading podcasters and audio leads, delving into what makes podcasts such a great medium for storytelling and engaging with new and existing audiences alike. They’ll discuss what the future holds, as well as opportunities for advertisers.