We are entering a new age of media and advertising, Media 3.0, and a new breed of agency is developing to compete successfully for client’s business. In this session, we’ll find out from one of the leading change agents in the industry whether agencies in their current form can still solve marketers’ biggest pain points and whether they’re set up to deliver in Media 3.0, a future of media focused on privacy, relevance and interactivity. We’ll explore: Are agencies investing in technology and talent to enhance their capabilities in specialist subjects and meet demand for high-growth areas, including retail media, CTV, AI, and attention measurement? How are the new breed of agency holding groups exploring different business models, partnerships, and collaborations to offer a broader range of services and deliver value across multiple channels and platforms?