This session will explore how media owners strategically invest in original video content to draw in new audiences and create opportunities for meaningful brand collaboration. We'll delve into the vital concept of aligning brands with media content in a contextually relevant way. Discover how original video content has reshaped the marketing landscape, capturing viewers' attention while they enjoy content they choose, rather than conventional advertisements. Join us for an insightful discussion on the evolving relationship between media owners, brands, and engaging video content.