Name
Putting the person back into personalisation: Using insight to power up data strategy
Date & Time
Wednesday, October 11, 2023, 10:10 AM - 10:25 AM
Speakers
Description
In a data driven world, is there any room left for people? We think there is. In fact, we think that an understanding about human behaviour is a fundamental building block of a successful data strategy and can form the basis of a real competitive advantage. We will cover how Global and Toluna use agile research as a foundation to help inform targeting strategies, contextual planning, creative development and messaging for clients – providing a solid foundation in a data driven world.
Location Name
The Gracechurch
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom
22 Bishopsgate
London EC2N 4BQ
United Kingdom