In this session, we'll hear from award-winning tech leader Simi Lindgren, CEO of Yuty, a company on a mission to revolutionise the beauty commerce experience and customer-brand relationships through AI-powered personalisation. As consumers become more accustomed to personalised experiences on the road to Media 3.0, we’ll explore what the media industry can learn from the technology changing the beauty industry. We’ll hear learnings about how companies can delight and drive loyalty with their audiences through personalisation, driving deeper engagement, higher conversion rates and increased customer lifetime value.