In this session, we explore the mega-trends defining the AV landscape. This session will cover: How is broadcast and streaming converging to become ‘Total Video’? How is the ad-funded model key for onward growth in subscription streaming, and who will ad-funded subscription tiers appeal to? What consumer trends are shaping viewing in the home and in the cinema, including commerce, AR, VR, and the metaverse? What is the role of YouTube, and (how) are TikTok and other video platforms included on the AV plan? What’s next for Cflight and how are other cross-platform and cross-media measurement initiatives progressing?