This year, global commerce media investment is predicted to hit $121.9bn. There are 70+ retail media networks (RMNs) that have set up shop, and a wide range of formats and channels (from social commerce, to video and CTV, to contextual and sponsored product ads). In this session, we will hear hypotheses and predictions from across the commerce media ecosystem, exploring: What is the difference between commerce, retail, and shopper media? What role will commerce media play in the transition to Media 3.0? Where are the untapped opportunities and “sleeping giants” in commerce media and what can the UK market learn from the US and Asia? How will the commerce media ecosystem develop?