This session will examine how marketers and media owners can increase advertising spend returns with commerce media. We’ll explore strategies to achieve business outcomes through different activations, from in-store, to on-site, to off-site, and the relevant approaches to CRM and customer data. We’ll hear how to leverage commerce media as a full-funnel channel, by exploring the different opportunities to reach audiences, including but not limited to paid display, paid search, retail media, video and CTV, and social media. We’ll also find out how marketers set expectations and approaches, and measure campaign performance.