We know gaming is a huge marketing opportunity, but historically triple A games haven’t relied on advertising for revenue. If marketers can’t get their ads in the big games, where is the opportunity for marketers to tap into the gaming audiences? In this session, we’ll uncover where the opportunities are, how big the gaming audience is in spaces where advertising is possible, how and why marketers should be reaching gamers in these spaces, and about strategies for experimentation and learning. We will also hear about the opportunities that exist for partnerships and the activations advertisers can consider.