In this session, Nicole and Jen will talk about how Bumble launches and expands into new markets globally utilising media. We will hear about how Bumble works closely with Havas Media Network to establish the right channels when launching Bumble in a new market, and how this process drives continuous improvement to understand the perfect media mix for a market. You’ll find out: How do you decide what channels to start testing with? How do you decide on messaging in a market? In which markets do you have to take different approaches? What can you do when there are already a lot of competitors in a market?