Reaching more than 1.3 billion people around the globe, ZEE is among the largest global media and entertainment companies. Now, the business is bringing four new channels to the UK on Freeview Connected, and in this session, we’ll hear why Zee TV are bullish on the FAST (free ad-supported streaming TV services) market, which is set to triple to $12bn in value by 2027. This session will discuss how FAST is changing the new TV and video landscape and we’ll find out: What does FAST provide in terms of new value for marketers? How do marketers harness cross-platform opportunities to optimise reach and engagement, e.g. across broadcast and CTV? How do we make it easier to demonstrate the incremental audiences that each channel to market (BVOD, AVOD, FAST, SVOD Ad tiers) contributes, so we can value them accurately? What do media buyers see in FAST that they are not getting from other TV?