In this 50-minute debate, media leaders will debate the most important topics facing leaders in the media ecosystem on the road to Media 3.0. This will be an interactive discussion and we will be encouraging our high-level leadership audience to add their own views and help to drive the conversation. We will discuss: What does modern media leadership look like – who’s doing it best? What will be the key drivers in the transition to Media 3.0 – from relevance, to interactivity, to privacy as a right? What do buyers need from the media market to invest more? To what extent do commercial media owners need to focus on advertising to generate revenues? Are agencies positioned to deliver what clients need? Who will be the big winners and losers in the future of media?