Name
The shining lights of reality TV, sports and social media: The ups, the downs, and building influence across a complex media ecosystem
Date & Time
Thursday, October 12, 2023, 2:05 PM - 2:35 PM
Steven Scaffardi Mac Griffiths
Description

We have teamed up with the Alpha Talent Group to bring you this exclusive session with Michael Griffiths from Love Island, MTV, and NFL UK fame, to dive into the dynamic intersection between influencers, TV, and sports. Since gracing our screens four years ago, the ex-firefighter turned reality TV star was thrust into the limelight and had to learn fast how to navigate the complexities of the modern media landscape. We’ll explore the ups and downs, the importance of prioritising mental health and personal well-being in the industry, and the challenges and rewards of being a famous face in an era where personal mistakes can seem to be career-ending. We’ll explore whether the media industry needs a wake-up call, and to be held to account. In amongst all of this, Michael will discuss how he came out on the other side as a successful businessman and how he has set out to help others reach their own potential with his personal training business, Hustle As One. We’ll discover his strategies for crafting compelling narratives that captivate audiences across the different platforms he appears and the different approaches to maintaining and growing an audience across a multifaceted media environment. We’ll learn how he strikes the balance between authenticity and navigating media sponsorships and brand partnerships, including some of the most successful collaborations he’s worked on, and how these partnerships can positively impact their personal brands, as well as some of the lessons learnt along the way.

Location Name
The Gracechurch
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom