Sarah Lawson Johnston, Chief Revenue Officer (CRO) at Covatic, has amassed over two decades of experience working in the advertising technology industry.

As CRO of Covatic, Lawson Johnston is responsible for generating revenue by working closely with sales, marketing, and customer success teams to implement strategies and bring the company’s vision to reality. Lawson Johnston was part of the company’s launch team for the first three years and has been on the Board ever since.

Lawson Johnston has held several leadership positions throughout her career, including Managing Director, Europe at Mediaocean; where she led the company’s European business and client relationships, and oversaw offices in the UK, France, and Germany. Before rejoining Covatic, she served as EVP, Managing Director of Agency Partnerships EMEA at enterprise media platform HudsonMX, where she was responsible for the commercial strategy of the business, focusing on client success, revenue generation, and partnerships.