Thiago was promoted to his current role at the beginning of 2023, following a decade at Zenith, primarily rising through the ranks of its digital performance product, Performics, where he served as managing director for the past two years. He has shaped Zenith’s paid social proposition, with a persistent focus on nurturing talent and delivering client value. In his current role, Correa leads on the application of other key data products for Zenith clients, such as Epsilon CoreID and Guaranteed Outcomes.