Rachel leads Publicis Media’s Advanced TV solution in the UK – PMX Lift, and has been in her role for 1.5 years. She is responsible for building the PMX Lift capabilities in the UK, and guiding partners and clients through video and TV transformations alongside changing consumer habits. She has a wealth of experience in the industry, previously working at MediaCom, GroupM and, most recently, Finecast, where she helped scale and launch the product in the UK.