As Managing Director Enterprise, Northern Europe at Criteo, Nicole oversees Criteo's robust suite of products, maximising monetisation programmes for large enterprise clients across the region. In her career Nicole has managed some of the largest retailer relationships across Europe, including Sainsbury's, ASDA, MediaMarkt, and Leclerc as they strengthened and expanded their retail media strategy across EMEA. An early evangelist of retail media, Nicole launched HookLogic Sponsored Products to the European market. HookLogic was subsequently acquired by Criteo in 2016