What media technology is exciting The Future 100 the most right now? Which innovations will make the most significant positive impact on the long-term future of our industry? What tech will change the way media is planned and traded in the future and why? All of these questions and more will be discussed as this panel of future leaders debate what will be the most important changes to our future media world, and how you can be part of the narrative. You will hear about:

• The media owners and channels that excite them the most right now and why
• What areas will AI improve and how are they already using the technology?
• Predictions as to what the media landscape could look like in five years
• Who are the brands that are leaning into media innovation and what can other advertisers learn from them?