While AI will undoubtedly transform the advertising landscape, it's unlikely to entirely replace human marketers. AI is more likely to augment human capabilities, automating repetitive tasks and freeing up professionals to focus on strategic, creative, and human-centric activities. In this session, we discuss the key areas where AI will have a positive impact and why we should be excited rather than fearful, including:

• How is AI being used today and what does it look like tomorrow?
• How is AI increasing productivity, efficiency and cost reduction, including how you can automate routine tasks to allow for more focus on strategic and creative work
• Improving advertising effectiveness with better personalised and targeted advertising, enhanced customer experience, and improved measurement and optimization
• The emergence of new roles and what future media organisations could look like in 5 years