Emily Alcorn is the Chief Effectiveness Officer at Talon, where she leads the strategy and delivery of campaign effectiveness and research initiatives to demonstrate and enhance the impact of Out of Home (OOH) advertising. With over 17 years of experience in media research and insight spanning print, TV, and digital, Emily brings a wealth of expertise and a broad perspective to her role.

Since joining Talon, Emily has transformed measurement from a support function to a strategic hub of the business, that powers planning, tech platforms and also proof points for clients. Talon became the first agency in OOH to earn IPA Effectiveness Accreditation, awarded twice consecutively, for 2021–2023 and 2023–2025.