Agenda

10:00 AM - 10:05 AM
 
 
10:05 AM - 10:15 AM
 
The conference will begin with an analyst who will set the scene, sharing updates on the changing media landscape. The context is that media and audience fragmentation has left viewers and media planners spoilt for choice. Linear TV viewership is shifting towards streamed content, whilst the rise of channels like retail media has granted marketers with new exciting investment opportunities, widening the options of where to allocate spend. For media planners who are subject to business demands for more scientific, effective decision-making, choosing the right path is no mean feat. With this in mind, this session will focus on the changing landscape and fast-growth areas so that you have the key information available to inform optimal media spending decisions.
10:15 AM - 10:25 AM
 
In this session, we'll hear about what you can expect from the UK political landscape in the coming weeks and months and how political events are impacting the sector.
10:25 AM - 10:50 AM
 

Do agency models fits clients future needs? What services will brands increasingly need from agencies? Do creative and media agencies need to work more closely together? How do we make that happen? And are brands set up internally to bring creativity and media closer together? The path to purchase is shifting, and digital commerce is taking centre stage with retail media - so how does this impact the media plan? Will advertisers be less dependent on media properties to build their brands? How can we build brands supported by distinctive, likeable, and memorable propositions that hit the sweet spot of delivering brand commercial and marketing objectives? How can marketers maximise opportunities across distinct brands and ensuring their brands have a strong plan? What are the biggest levers that marketers can pull to build their brands - great creativity, internal leadership, customer insight, or media planning?

10:50 AM - 11:10 AM
 
 
11:10 AM - 11:35 AM
 
 
11:35 AM - 11:50 AM
 
 
11:50 AM - 12:05 PM
 
 
12:05 PM - 12:20 PM
 

How many of us really know what mental availability is? We know that great marketing builds mental availability, but how much do you as a brand have? How much do you need? How much do your competitors have? How do you go about getting more of it? In this session, you’ll find the answers to all these questions and more. Following thought-provoking new research by Clear Channel, we’ll take examples of mental availability and show that it’s more tangible than you may believe. You’ll discover just how easy this concept is to monitor, track and study, and how simple analysis can make for clever marketing. Whilst there will be no actual violence in this session, you’ll also learn that at the heart of it all is a fight for Category Entry Points. Sadly, choosing whether to fight or not isn’t an option, you’re already in the ring. The secret is to learn how to fight dirty, to win at all costs. Across the session, you'll find out how to land a knockout blow to ensure a win. Whether you’re a heavy-weight title holder looking to continue your reign or a fledging feather-weight looking for their first belt, this is an essential session for any would be fighter."

12:20 PM - 12:30 PM
 
 
12:30 PM - 1:00 PM
 
 
1:00 PM - 2:00 PM
 
 
2:00 PM - 2:20 PM
 
Over the past two decades, Oleh has collaborated with some of the biggest brands - Adidas, BBC, Chanel, Channel 4, Jo Malone, Mulberry, Nike, Pepsi, Shortlist and Sony and worked with a few Hollywood stars - David Beckham, Cara Delevingne and Lady Gaga. His photography has appeared in Vogue and i-D, and numerous exhibitions worldwide. In addition to his photography, he has directed several acclaimed commercials. Recently, Oleh ventured into film-directing with short thriller Edicius, backed by Hollywood star Idris Elba who praises Oleh as “one to watch”.
2:20 PM - 2:35 PM
 

Leaders give 5 minute quickfire predictions on something that will change the course of the future of media. Expect visions for the future that reveal something that very few know about yet: something unique, exciting, and outside the box.

2:35 PM - 2:45 PM
 
 
2:45 PM - 3:00 PM
 
 
3:00 PM - 3:30 PM
 

The AV landscape is changing. Linear viewership is declining, viewers are spoilt for choice, which is changing consumption habits and leading to an evolved ecosystem littered with acronyms and shiny new ways for marketers to invest their money. So how is this changing the media plan? In this panel, we will cover topics including the influx of SVOD suppliers, and how much incremental reach/frequency they deliver, plus whether advertisers see them as a special environment (e.g., offering zeitgeist/fandom related effectiveness halos) or just more streaming? We'll cover whether AVOD is filling reach gaps, and how we make it super-easy to find and buy for these audiences. We'll ask about the role of FAST for media planners, whether streaming TV used to find 'missing' broadcast audiences is just as effective, how much incremental audience new streaming services can contribute, and opportunities to minimise audience duplication.

3:30 PM - 3:55 PM
 
 
3:55 PM - 4:10 PM
 
 
4:10 PM - 4:25 PM
 

More information coming soon

4:25 PM - 4:40 PM
 

How does the world's longest running continuing drama stay relevant, engaging and much loved by millions after 64 years? Join Kate Brooks, the executive producer on Coronation Street, and Jason Spencer, business development director at ITV, as they share:

- how the show has evolved for a new generation

- what has changed and what has remained the same

- how the way they work with brands integrated into and around the show has worked hand in hand with editorial

4:40 PM - 5:10 PM
 

Now a regular feature of The Future of Media series, we are bringing the hit media quiz show Who Wants to be a Media Leader to Manchester. Now in its fourth edition, six prominent leaders within the media industry will split into two teams to battle for the title of Who Wants To Be A Media Leader? Champions. Pitting sales leaders up against buyers from agencies and brands, this is the ultimate test of media memory and ad acumen. Each team is asked a series of particularly specific questions that require a deep and diverse career in the media industry to be able to answer. Including questions written by The Media Leader’s carefully crafted collective of industry experts, this is a quiz you won’t want to miss.