The Future of Media is the UK's leading event dedicated to the strategy, craft, effectiveness and business of media.
Returning on 17 September, our biggest Manchester edition yet will bring together 600+ people from across the industry for sharper debates, new research, outstanding case studies and practical examples of what great media looks like.
Across three rooms of content, we'll examine how audiences are changing, how AI is reshaping planning and decision-making, how creativity and media can work better together, how advertisers can prove the commercial value of their investment - and what separates an average media plan from a brilliant one.
New formats including The Media Plan LIVE! and The Future 100 Northern Final will put the craft, ideas and next generation of the industry centre stage.
From the enduring power of established media to emerging behaviours and technologies, the question running through the day is simple: What makes media work - and how can we make it work harder for business?
Because great media, planned well, bought intelligently and invested in consistently, builds brands, changes behaviour and drives growth.
