In this session, AudienceProject’s Head of Customer Success, Alicia Phuah, will address how brands can use cross-media measurement to navigate the ever-evolving video landscape and reach new audiences. Alicia will explain how cross-media measurement can help brands assess and optimise their video investments to extend their total campaign reach across TV and digital channels. Join the session and learn from a real-life customer success story of how Kia managed to extend the reach of its target audience by 73% with a redistributed ad budget based on cross-media measurement insights.