Anette Schaefer, BIG Picture
Chem Assayag, Orange
Lennart Sohst, HD+
Peter Fox, Consult Red
John Moulding, Adwanted Events
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![Anette Schaefer](http://assets.swoogo.com/uploads/thumb/2330202-63d7eed5c18c5.png)
![Chem Assayag](http://assets.swoogo.com/uploads/thumb/3490292-65ba1700ce63a.png)
![Lennart Sohst](http://assets.swoogo.com/uploads/thumb/3576396-65d487d2bc353.jpg)
![Peter Fox](http://assets.swoogo.com/uploads/thumb/3664087-65ef5319d09d3.png)
![John Moulding](http://assets.swoogo.com/uploads/thumb/3583693-65d6155a4f89e.png)
• What is the future of Pay TV set-top boxes (including streaming pucks); What UX/CX and technology requirements are shaping STB development strategies; What appetite for streaming-only STBs? • What is the role for STB-less ‘direct-to-TV’ CPE, where operators become the default/home application/UX on Smart TVs they either make (private label) or which other television set brands provide? • Sky Glass establishes the model for an operator supplied private-label Smart TV that acts as an STB replacement – how widespread could this approach become, including any ‘Glass’ equivalents? • What role for HbbTV OpApp in enabling virtual STB Smart TV implementations; Any other direct-to-TV technology enablers; What involvement for established Smart TV OS ecosystems? • What are the keys to success if pursuing an STB-less, direct-to-TV strategy, and what are the key pitfalls operators and their OEM partners must avoid? • Can operators achieve long-term success if they pursue an STB-less strategy but rely on ‘operator-as-an-app’ where they are just another icon in an app store rather than the sovereign UX/application?
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