Full Name
Anette Schaefer
Job Title
Managing Director
BIG Picture
Speaker Bio
Anette Schaefer, is an independent consultant and industry analyst. Until 2019, she held the position as VP, TV Business Europe Deutsche Telekom AG, with end-to-end responsibility of the commercial success of DTAG TV and Video businesses out-side of Germany, with 5.5 Million subscribers and an annual turn-over of hundreds of Million Euros.

In August 2019, she was nominated by the World Economic Forum as a leading expert for the Industry 4.0 initiative, for the Media and Entertainment group.

Anette has over 20 years of experience working in the TMT sector across the US, Europe, Middle East and Asia. She led projects in several areas including business case development, commercial and technical due diligence, benchmarking, market research, and consumer marketing strategy.

Before joining DTAG, Anette founded BIG Picture a digital media analyst and advisory firm researching multi-platform distribution and its impacts on the changing nature of media, communications and technology businesses. In this role, Anette worked as an interim manager and consultant for international media and telecom companies, investment firms, technology, and strategy consultancies as well as ICT industry analyst firms.

Previously she was with Yankee Group in London, where as director of the Broadband, Media, and Entertainment EMEA Decision Service, she managed all research and consulting. Schaefer extensively monitored consumer market developments and the competition in the telecom and media industry. She analyzed the technologies and the overall market convergence, strategies, and infrastructure.

Prior to joining Yankee Group, she worked as a management consultant in the United States. Schaefer advised clients from the cable, TV, media, and investment industry — such as Disney, NBC Universal, Bertelsmann, Liberty Global, AOL Time Warner — in market entrance strategies, business planning and marketing of new services. She also participated in the M&A of cable, telecom as well media companies and was responsible for the implementation.

Anette has extensive knowledge in the areas of business case development, commercial due diligence, competitive benchmarking, market research, consumer marketing strategy and the overall structure of the global media, entertainment, and broadband industry.

She also participates regularly as speaker on conferences and is member of international media and telecom industry focus groups.

Schaefer holds a M.A. degree of product design, media, and communication from University of Bielefeld.
Anette Schaefer