Renowned behavioural scientists Patrick Fagan and Lea Karam will engage in a series of debates, challenging each other's perspectives to unearth deeper truths and bring diversity of thinking to common tropes around media consumption and audience engagement.

Their discussion will focus on four questions:

The attention span: Does the modern media consumer's filtering scan indicate a shorter attention span, or a more sophisticated ability to triage and filter information?

Generational differences: What fundamental psychological truths link Gen Alpha to the Baby Boomers?

Technological optimism vs. reality: As we move toward a world of pervasive screens and augmented reality, are we creating a more connected future, or are we falling prey to new forms of "dark nudges" and "echo chambers" in media consumption?

Conscious vs. Subconscious: Are we as an industry exaggerating the power of the subconscious, and undervaluing the conscious, rational mind, when devising our media strategies?