Lea is a multi-award-winning behavioural scientist and founder of Mindscope, the first behavioural science labs specialising in the new era of influence across tech, entertainment, culture and commerce.  Named a “pioneer in the field of Behavioural Science” by Campaign Magazine, she developed a reputation as one of the most sought-after and disruptive experts, speakers and thought leaders in consumer behaviour today, and has made it her mission to turn complex human behaviours into accessible, modern interventions that translate behavioural insight into meaningful commercial and social change.  Her impact had her recognised by leading industry accolades such as Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024), with Lea also featured by Inside Behavioural Economics as one of the world’s top behavioural experts.  As the Behavioural Advisor and an Executive Member of The International Academy of Digital Arts & Sciences – alongside figures like Tim Berners-Lee and Alexis Ohanian – Lea has been instrumental in pioneering the integration of behavioural science into modern media and marketing practices and is termed 'The Industry's Behavioural Scientist'.  Invited to share her insights and predictions on all the industry's top-tier stages including Royal Television Society, Cannes Lions, MIPCOM, IBTM World, Technology for Marketing, World Experience Organization, Mad//Fest and numerous more, and having hosted the inaugural SXSW London, Lea has been key in bridging the gap between legacy media and tech platforms - bringing them closer together to redesign for their audiences' benefit.  Helping clients understand emerging audience habits, decode the science behind brand experiences, and anticipate trends across content, marketing, AI, e-commerce, and digital media, Lea is redefining how communities and human connections evolve in today’s shifting cultural and technological landscape. Her work spans across the world's most influential brands and platforms; including BBC iPlayer, Canon, American Express, TikTok, Snapchat and Google.