Our panel of experts are looking to uncover the universal truths behind great media and advertising campaigns.

Each will come prepared with one of their favourite campaigns of all time - whether its one they created, or simply one that blew them away. It can be recent or a classic, as long as they can explain why it's so brilliant, why its so effective, and ultimately why it has the most important implications for the future of our industry.

Throughout the debate we'll ask our experts to discuss each other's campaigns, as well as what they saw in the showcase, and we'll conclude with a live poll asking, you – the audience - who you believe brought the most effective and impactful campaign.