TV advertising is undergoing a major transformation, with Broadcasters making TV more accessible to more brands than ever before, while competing head-on with digital platforms for performance marketing budgets.

This power-packed session brings together the commercial leaders from ITV, Channel 4, Sky and Disney to share how they’re driving this change and to reveal the strategies that are winning.

• The push to win performance marketing budgets and demonstrating clear ROI to performance-focused buyers

• Outcome-based measurement breakthroughs that prove the business impact of TV

• Making TV buying as accessible as digital channels for advertisers of all sizes and taking market share from global tech platforms

• How media buyers can deliver more targeted, measurable campaigns on TV that drive tangible business outcomes for brands of all sizes

• The secret weapons and superpowers TV offers performance marketers that already popular video sharing platforms and social media platforms can’t – e.g. environment, attention, etc.

• The areas where AI is having the biggest impact on TV advertising, and how it can help broadcasters serve performance marketers better