Name
Unlocking brand lift for outcome-based media planning
Date & Time
Tuesday, November 4, 2025, 11:45 AM - 12:00 PM
Speakers
Description
Brand Lift has long been misunderstood and undervalued, with poor methodologies making it little more than a post-campaign box tick. Advancements in measurement technology are rapidly changing this perception. Passive exposure measurement is creating a valuable new Brand Lift data input for media optimisation. This session is a case study on how Brand Lift data can be utilised by targeting models, closing the loop for outcome based media planning.
Location Name
Hall Two
Full Address
Kings Place
York Wy
London N1 9AG
United Kingdom
York Wy
London N1 9AG
United Kingdom