For over a decade Holly has been passionate about the craft of media planning. She is driven by her curiosity about human behaviour to blend rigour and creativity to deliver comms and media planning. Holly's career has spanned the M6, with experience in media agencies in both Manchester and London. She's worked across a range of categories from FMCG, Retail, Entertainment and Travel. In her current role as Planning Partner at PHD, Holly leads the planning team across Diageo, Argos and Sainsbury's. Her role encompasses translating media strategy in to best in class media plans and developing the craft of media planning in the wider team and agency.