Your ad creative matters! But how can you make your ads stand out enough to earn a double take from your target audience?

Learn 10 simple steps to the perfect poster from the latest JCDecaux research on how you can earn your ads the ‘double take’.

Through case studies and brand examples, this session will reveal the steps you need to take to supercharge your campaign results.

We'll show you how emotionally linking your Christmas TV and Posters can double the effectiveness of a campaign.

You will also learn why creative testing should be key to your strategy and the role emotion plays in driving outcomes and how you access a range of testing products to ensure your creative works as hard as possible.