Kate Tovey is a senior leader at JCDecaux, the world’s largest out-of-home media owner. She leads a team who partner with brands and media agencies to tackle marketing challenges and drive measurable business outcomes. A ‘WACL Future Leader’ and ‘Future 100’ winner, Kate has been instrumental in JCDecaux’s transformation into a digital-first business by championing the evolving role of outdoor media through the lens of technology, data, and creativity in an omnichannel world. Kate is a qualified coach and is passionate about using these skills to empower others to achieve success.