Origin – ISBA’s cross-media measurement service – is now available to all UK advertisers.

This session will share how Origin’s live service helps more than 50 leading advertisers and their agency teams to enhance their understanding of campaign delivery and inform future campaign activity. Origin measures deduplicated reach and frequency across a range of media touchpoints, allowing advertisers to see the unique and incremental reach their media partners deliver.

See the live platform, hear about current use cases and discuss the future roadmap with key members of the Origin team.

To attend, please apply here.