Full Name
Martin Lawson
Job Title
Chief Customer Officer
Company
Origin
Speaker Bio
A data-friendly commercial problem solver, Martin is co-founder of Effective Collective – a consultancy committed to making marketing more effective. He also serves as Chief Customer Officer at Origin, ISBA’s cross-media measurement service. Formerly a global board director and global head of effectiveness at Maxus (WPP), director of analytics at both i-level and PHD Media, and a senior partner at Kantar’s brand consultancy practice.
Speaking At
