Name
Debunking common myths about audience behaviour using behavioural science
Date & Time
Tuesday, November 4, 2025, 12:05 PM - 12:25 PM
Speakers
Description
Renowned behavioural scientists Patrick Fagan and Lea Karam will engage in a series of debates, challenging each other's perspectives to unearth deeper truths and bring diversity of thinking to common tropes around media consumption and audience engagement.
Their discussion will focus on these two questions:
- The attention span: Does the modern media consumer's filtering scan indicate a shorter attention span, or a more sophisticated ability to triage and filter information?
- Technological optimism vs. reality: As we move toward a world of pervasive screens and augmented reality, are we creating a more connected future, or are we falling prey to new forms of "dark nudges" and "echo chambers" in media consumption?
Location Name
Hall Two
Full Address
Kings Place
York Wy
London N1 9AG
United Kingdom
York Wy
London N1 9AG
United Kingdom