Jon is CEO of IAB UK, the industry body for digital advertising. The IAB brings its members together - including media owners, publishers, ad tech, advertisers, and agencies - to build a better future for digital advertising, for the benefit of everyone. Having headed up marketing at Orange, Jon joined IAB UK in 2008 as its first Head of Mobile. He went on to become Director of Mobile and Operations and Chief Operating Officer, before taking on the role of CEO in 2017. A self-confessed tech lover, Jon is passionate about championing the strengths of digital advertising, taking a lead on addressing core issues and facilitating cross-industry collaboration.