James Sexton-Barrow is Head of Planning and Strategy at Mobsta, where he transforms location and behavioural intelligence into creative media strategies. With over a decade spent inside media agencies, James now brings his deep understanding of how data, technology, and human insight combine to drive meaningful connections between brands and audiences. Passionate about innovation and ethical data use, James current work focuses on bridging the gap between human planning and AI, blending intuition with intelligence to create smarter, more effective media outcomes.