People don’t fit cookie cutters – and neither should your media plans. Today’s CMOs want growth and measurable business outcomes, not just reach. In this session, Mobsta explores how advances in AI and geo-contextual intelligence are empowering marketers to design campaigns that directly connect media performance to business impact. 

Discover how combining human insight with data-driven precision can turn media investment into a problem-solving tool – driving outcomes that matter, from footfall to sales. Together we’ll explore how people-first, context-aware planning moves beyond impressions to influence, and why the future of media is about business effectiveness, not just media efficiency.