Jack Burton is Head of Product at Mobsta, where he leads product strategy and innovation, shaping Mobsta’s geo-behavioural technology to deliver smarter, more effective media outcomes. Having progressed through Mobsta’s product team, Jack combines technical expertise with a passion for innovation — transforming data and location intelligence into tools that help brands connect more meaningfully with audiences. Jack played a pivotal role in developing Mobsta’s advanced campaign planning and analysis platforms. His work bridges the gap between human creativity and AI, blending intuition with intelligence to help brands harness data and technology in an ethical, future-focused way to drive tangible business outcomes.