Some brands that have deep enough pockets to spend their way to success, stand out and command attention with ease, and are very happy with the status quo thank you very much.

If this is you and the brands you work on, then this stage might not be for you (also, nice job!)

For everyone else, eatbigfish has spent more than 25 years studying how Challengers succeed when ambition outstrips resources. They’ll kick off the Challenger stage by setting the stage for the day: why doing more with less demands different thinking, why dull is often the riskier choice, and why Challenger is a mindset any brand or business can learn from.