Everywhere you look, an agent lurks. Every day brings a new press release announcing the next game-changing agent. But what’s really happening behind the headlines?

Welcome to the agentic gold rush. A couple of years ago, almost nobody had an agent. Today everyone does, and having one no longer sets anyone apart. The industry knows where it’s headed: agents doing the heavy lifting, while people focus on strategy and relationships. But you don’t get there by claiming you’ve arrived. You get there by building the right foundations, and the first one isn’t the agent. It’s the intelligence behind it.

Elena Gómez, Director of Product Marketing at Seedtag, cuts through the noise to show what a real agent looks like in practice. Drawing on Seedtag’s work with Liz Agent, built on twelve years of Neuro-Contextual AI, she’ll explore what changes when an agent has that kind of intelligence behind it: planning and activation move closer together, and angles a human might miss come to the surface. She’ll also explain why people matter more, not less, once agents act, and what to look for in a partner heading into 2027. Because the question never was “Do you have an agent?” It’s “What data is it built on, and can it prove its value?”