In an evolving media landscape, the creator economy has matured into a central engine of commercial performance and long-term brand equity. This presentation explores the strategic convergence of creator-led growth, artificial intelligence, and modern brand building. Grounded in key market developments - including OpenAI's expanding focus on creators, TikTok's commerce expansion, and insights from our Harvard Business Review study on creative influence - this session outlines a pragmatic framework for premium brands navigating social-first growth.