Our panel of experts are on hand to answer all of your burning questions about how data and insights about real people across the nation can impact your media strategies.

Here's our non-extensive list of ideas of the kind of questions you could our panellists... but feel free to ask your own!

• What data signals are available to help understand customer needs?

• What emerging data sources beyond traditional demographics are proving most valuable for understanding real people's behaviours and preferences?

• How do you ensure your data truly represents diverse populations, especially underrepresented communities that may be missed in traditional research?

• What is the difference between first- and zero-party data?

• How do you balance the need for granular audience insights with growing privacy concerns and regulations?

• Can you share a specific example where insights on real people fundamentally changed how you or a client approached content creation or distribution strategy?

• What shifts in how people consume media is your data revealing that might not be obvious from surface-level metrics?

• What are the media opportunities to get closer to the consumer and point of purchase across media channels?

• How can shopper data help you to improve your planning and buying strategies?

• Where do you see the biggest opportunities for media organisations that get people-based insights right in the next three years?