Alex Maude, Head of Insight & Communications at Ozone, leads data-driven content marketing and comms strategy at the digital advertising business. He produces Ozone's flagship 'Reading the Nation' series and annual planning guides, which are created using Ozone's publisher first-party data and other sources, including UKOM-endorsed Ipsos iris data. With nearly 20 years in UK publishing and media, having previously held positions at DMGT and News UK, he has an extensive understanding of media industry measurement standards and why they matter.