The AA’s latest "Advertising Pays" report reveals a record-breaking contribution to the UK economy and highlights a major shift: a remarkable 60% of advertising jobs are now based outside of London.

In this session, we’ll be joined by Chris Walker, Public and External Affairs Director, and Dan Wilks, Director of Credos. Dan will break down the Ad Pays report's findings, exploring how the industry is contributing a record amount to the UK economy and highlighting the regional hubs. And returning to the stage this year, Chris will analyse the shifting political landscape and offer expert predictions for the industry ahead of the upcoming Labour Conference.