Bex celebrates her 15th year at PHD this year. In the time that she has been at the agency she has worked in digital, strategy and leadership roles. In her current role as Chief Planning Officer, Bex leads planning across the agency, developing new approaches and ways of working including PHD’s Attention Adjusted Reach models, Planning the PHD Way and Next Gen Reach models.

Bex was named in the top 3 media planners in the UK in Campaign’s Top 10 Media Planners of the year, she was also included in this years’ A-List and was shortlisted for Campaign’s Media Planner of the Year 2024.