The number of ways to access media continues to grow across places, pages, devices, and platforms. We’ll explore the new order of media, and how to intelligently and meaningfully connect with audiences for maximum impact.

• Maximum impact: How do you choose where to focus your media investment for maximum impact?

• Connected campaigns: What makes a campaign truly "connected" when audiences move seamlessly between devices and platforms?

• Attention and engagement: What's the difference in campaigns which connect with audiences meaningfully?

• Long-term investment: Are brands over-investing in low-return media and how can we encourage larger, longer-term media investment?

• Effectiveness: When attention is fragmented across so many channels, what are the best ways to move the needle with effectiveness?

• Data-driven: What role does data play in making campaigns smarter and how do we ensure all brands benefit from improved consumer signals, targeting and outcomes attribution – whether they have access to first-party data or not?