Wayne is a Data Marketing and TV Advertising professional with over 30 years’ experience across retail, finance, and media. For the past 13 years at Sky Media, he has helped pioneer data-driven propositions that enable advertisers to plan, optimise, and measure the effectiveness of TV campaigns. Wayne has been central to developing Sky Media’s outcomes measurement capabilities, using rich first-party subscriber and viewing data to demonstrate advertising impact across the funnel. Passionate about the future of TV, he champions innovation to make advertising more accountable, creative, and effective.