Today's youngest consumers are growing up in a world where AI is a part of everyday life. Drawing on new research from Flume and Student Roost, this session explores how Gen Alpha's relationship with technology, education and media is shaping their expectations of brands, platforms and the wider world.

As the first generation to grow up with virtual assistants, AI-powered search and intelligent digital experiences as the norm, how will their behaviours differ from Gen Z? And what does that mean for media planners trying to understand the audiences of tomorrow?